If everyone followed the rules, Grace Hopper would've never invented the computer, George Lucas wouldn't have visited a galaxy far, far away, and Colonel Sanders would still be pumping gas. True innovators think way outside the box—stomping it down and tap dancing over it on their way to success. With these ten unexpected metaphors to guide you, you too can demolish the status quo and claim creative victory.
Chris Denson's colorful career has given him unique perspective on how great breakthroughs happen. In Crushing the Box, he shares wisdom and stories from his experiences and those of innovation rock stars to help you find your own inspired path. From learning to swim like an otter to fleeing like a refugee or even ruining everything, Chris's unconventional and irreverent advice will help you reimagine, experiment, collaborate, grow and succeed…. It's time the break all the rules and kiss that boring old box goodbye.
Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush interview series, with over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.
As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.
"I’m a big fan of Chris’ approach to innovation. His practical, solutions-oriented (and funny!) approach to building and exercising innovation muscle is relatable and useful."
CMO Starbucks China
"Chris Denson is a one of a kind guide through the gardens of innovation, who always stops to smell the flowers."
director of MILTON’S SECRET, producer of WHAT DREAMS MAY COME, author of The Book of Doing and Being
"Want to learn about what makes innovators tick? Look no further than Chris Denson. Whether you’re a college student or a seasoned entrepreneur, you’ll find that the humor, enthusiasm and inquisitiveness that Chris brings to each interview is as informative as it is entertaining. I was fortunate to be interviewed by Chris, and know his book will be a must read for all innovators."
Executive Director, Harvard Innovation Labs
"Chris Denson not only delivers the funny and the creative, he delivers the absolute truth about what it takes to be an innovator in today's world. He expertly extracts timeless principles from his guests and his own experience and packages them in a way that is entertaining, honest, and inspiring. What’s most impressive about Chris is how smoothly shaved his head is. Shine on.”
"In today's era of entrepreneurs being modern day stars, Chris has created a global platform to share the personal secrets to success."
Founder of PTTOW +Worldz