Ben Parr is no stranger to capturing attention. As the former editor-at-large of Mashable, he wrote close 2500 articles on technology and innovation and oversaw thousands more. A few years later, he wrote a book on the subject, Captivology: The Science of Capturing Attention. He is a sought after adviser and investor for startups, and recently launched Octane.AI, a chat bot company that uses artificial intelligence to create conversational personalities for individuals and brands. Recorded live during SXSW at Walmart’s Spark VIP lounge, Ben stops by Innovation Crush to dish on all things Parr, and a few surprises. Edited and mastered at www.sae.edu.