Jenny Gottstein once loaded a toy gun with marshmallows dipped in food coloring and shot her coworker. Fortunately for her, as a professional adventure game designer, that’s exactly the type of thing she gets paid to do. For years, Jenny has used the power of play to unlock creativity in the teams she works with by organizing public games around the world for groups ranging from 5 to 10,000 people. Whether internally at corporations, or publicly for random and willing participants, this Forbes 30 Under 30 play genius has a knack for understanding consumer experiences, social behavior, and risk taking. On this installment of Innovation Crush, Jenny breaks down her point of view on everything from play to failure to domestic violence.