“Innovation to me is… solving interesting problems in ways that haven’t been thought of before.”
A few years ago, Maria Scileppi – a then very successful advertising executive – hit an all time low. Unsatisfied both personally and professionally, she decided to quit her job, make a friend a day for the next year, document it all, and make an art exhibit out of it. Thus began a whole new career path. Since then, she has been designing experimental project-based curricula that foster the professional and personal growth for the members of the team at 72 and Sunny, one of the most creative, creative agencies around. As founding director of 72U, Maria lives at the intersection of art, technology, culture and storytelling, tackling projects ranging from murals, music videos, short documentaries and immersive art events.