With a unique combination of artificial intelligence and social data, Ryan and Chris Detert’s Influenctial.co is leading the revolution as to how the world engages with persons of influence. As one of only five IBM “With Watson” partners, the company uses vast and unique data sets to understand and recommend digital marketing initiatives and brand action. From psychographics to mobile behavior to predictive intelligence and everything in between, Influential has helped companies like Sony Pictures, Coca Cola, Wells Fargo, BMW, Unilever, and more to successfully navigate the nuances of converting would-be customers into fans. Recorded live at C2 Montreal, the brothers-at-arms dish on everything from trust to technology and working together as family. More on C2 at www.c2montreal.com.