“If God was a DJ, he damn sure used Serato! -Fan

When it comes to reinventing an industry, AJ Bertenshaw knows his stuff. In 2004, AJ and his partner. Stephen West, launched Serato Scratch Live, a technology that would revolutionize the very industry that provides the brick-and-mortar soundtrack to music enthusiasts and partygoers all over the planet. For DJ’ing this meant, going up against hard core vinyl purists, cd spinners, and their fans. That was 2 million registered users ago– which includes the likes of Jazzy Jeff, A-Trak, DJ Premier, Z-Trip, and more. Now he’s at it again. This year, Serato launched Pyro, the company’s first consumer app, which allows anyone to DJ… like a DJ via their mobile device. On Innovation Crush, AJ dishes on the company’s early days as an insular tech platform, the unexpected turns as an entrepreneur, and how he took over the world, one turntable at a time. seratopyro.com/