Recorded live at C2 Montreal, Alex Bodman leads Spotify’s Global Creative for marketing and communications. Whether working directly with artists like Gucci Mane or Ed Sheeran, or telling individual stories of any of Spotify’s 150 Million Users, Alex and his team have become adept at putting people first as part of pushing the company’s trajectory. On this episode, Alex breaks down his humanistic approach to the intersection of messaging, technology, and entertainment. more info on C2 at www.c2montreal.com