The Ad Council engages millions in global causes through creative messaging and experiences. As the organization’s director of innovation, Ariba Jahan is charged with exploring future-forward methods and platforms for the organization through technology partnerships, creative development, and internal education. Threatened with completely losing her hearing at age eight, after emigrating to the US, Ariba has developed a keen sense for attention and empathy that echoes throughout her work. On this episode, the former biomedical engineer explains her perspective, the company’s practice and her life experience.