Legendary DJ, producer, inventor and community builder, Jeffrey Allen Townes – aka DJ Jazzy Jeff, has been at the helm of music culture since the mid-’80’s. Originally one half of the duo, DJ Jazzy Jeff & the Fresh Prince, Jeff was literally instrumental in the catapulting of Will Smith’s career, and has gone on to give rise to several artists ranging from Eminem to Darius Rucker, The Roots, Jill Scott, and more. A self proclaimed “messenger,” the Grammy award-winning Jeff is adept at building mass connections, has partnered in developing industry technologies, and helps his industry collaborators explores the emotional side of their careers through his annual Playlist Retreat in Delaware. Recorded in New Zealand, Jeff joins Innovation Crush to discuss how to deepen emotional connections with audiences, secrets to longevity, authenticity, and remaining a life long learner.