As Neilsen’s first Chief Neuroscientist, Dr. Carl Marci has a unique vantage point on how we make decisions and how we can be influenced to make decisions. A physician, father of twins, and Rhodes Scholar, who later partnered with MIT on a number of neuroscience initiatives, Dr. Marci became the Founder/CEO of Innerscope Research, a firm that uses biometrics and other technologies to study psychology. At Nielsen, he helps understand viewership, content choices, messaging response and more. Recorded live at C2 Montreal, we explore the theme of transformational collisions– encountering people or things that change our personal and business lives in impactful ways. More on C2, at www.C2Montreal.com.