Guive Balooch is a scientist turned cosmetics genius who currently helms L’Oreal’s Connected Beauty Incubator, a lab focused on creating forward-thinking products and services that disrupt the cosmetics industry. On Innovation Crush, Guive breaks down the processes behind creating globally impactful ideas and products, the passion it takes to make innovation happen, and how his team of brilliant- yet disparagingly different – minds come together to push L’Oreal to the edge of possibility.