Chairman and co-founder of Sid Lee, founding partner of C2 Montreal, a member of the Kyu Collective, award-winning photographer, and long standing partner of Cirque Du Soleil, J.F. Bouchard is no stranger to what it takes to develop some of the most inventive experiences on the planet. Over the years, he has broken his skill for creative alchemy down to the a simple mechanic — bring different points of view to the table. On this installment of the Crush, J.F. breaks down several projects and sciences of his endeavors, and even walks us through one of the most heartbreaking weeks of his entire life. Edited and mastered at www.sae.edu.