Podcast #87

Toby Turner – Playing for Perfection

Look at any top 100 YouTube channel list, and you’re guaranteed to find Toby Turner (aka Tobuscus) somewhere in the ranking. To put that in perspective, in 2012, Wired reported that there are well over half a billion YouTube Channels in existence. In that regard, Toby has amassed fame that easily rivals any mainstream celebrity. 15+ million subscribers, over 3 billion views, a top performing crowd-funded mobile video game, roles in television and film, tons of brand endorsements and then some… and he did all on his own terms. On Innovation Crush, the 30-year-old performer slash perfectionist slash marketer slash multi-platform entrepreneur takes on a wild ride through his career and success.