Innovation Crush worked with Walmart on their first ever appearance at SXSW. The event was held from March 10-14th at Austin’s Capital Factory, one of the largest co-working and accelerator spaces in Austin. We consulted on how Walmart would go about showcasing the future of retail in their space which included everything from RFID enabled name tags, to robots like Pepper and of course the programming of Crush Courses, a series of live recorded podcasts which included The Case Foundation’s Jean Case; Mashables former Editor-at-Large, Ben Parr, Ad Council’s director of innovation, Ariba Jahan, and Sid Lee/C2 Founder, JF Bouchard.